The sudden disappearance of Cure Queen and the Scandal Empire becoming stronger forced the Aikatsu Kingdom look for a new group of Precure. Ichigo Hoshimiya, a normal girl who just became a fan of Cure Queen finds herself meeting a fairy named Bepp and becoming a Precure herself. She must team up with her childhood friend Aoi Kiriya and new friends to defeat the Scandal Empire.

A boring world where people are banned from feeling, from having emotions. A boring world entertainment, a source for all of our emotions, is banned. But a group of young rebels, the resistance, go up against all odds to bring the world to how it once was, borrowing the power of those who taught us happiness, sadness, anger, all these "dangerous" emotions.